A few months ago, the Torch Network called for a day of action in remembrance of Dan Shersty & Spit Newborn on July 4th, the anniversary of their passing. We were happy to see this quickly gain traction, as it is important to take time to reflect and appreciate the struggle of those before us, just as it is important to take time to appreciate our own. It was particularly valuable to have a casual, positive focus on a holiday that we are fairly cynical about.
We tossed around some different ideas, but nothing seemed completely original. Meanwhile, between our social media presence and others helping to spread the call, it seemed that a pretty significant audience had already been reached online.
We thought that if we really wanted to share their story, we should go beyond engaging our own milieu. In fact, many of the folks who had already been made aware through our sharing the call to action were eager to check out for the duration of the holiday, whether to take advantage of the day off or to avoid the intoxication of patriotism. Meanwhile, the online chatter seemed sufficient, and limited in its own way.